Yes, you want Crazed Stalkers

Thu Mar 3, 2011 by admin

OK, tomorrow, after a lot of hard testing, I’m going to show you how to do something I thought was impossible: plug your embedded YouTube vids directly into Google Analytics so you can track not only how often they’re viewed, but also if people finish viewing them, when they pause or leave, when they fast-forward and rewind, and more.

It’s VERY cool, and I know I’m going to spend a significant amount of time over the next while to get those metrics into every video I embed anywhere.

(I’m also going to suggest some things you can do with those metrics that turn them from damn cool into REALLY damn cool. For example, I reckon they’re about the best trailer-testing tool ever.)

In the meantime, though, I thought I’d do something I haven’t done for a while, and say this: if you’re into making web series, and you want dedicated fans, you should really sign up for the free Guerilla Showrunner “Get Crazed Stalkers” course.

I spent about 3 weeks making it - it’s half an hour of solid info about how to move from having casual viewers of your content to having dedicated fans who will follow your shows and even seek out new shows based purely on your involvement in them. I cover:

things you can do in the next 10 minutes to significantly increase your show’s stickiness,
What the best way to tell people about your next episode is, and why
How to design an episode from the ground up to be fascinating, not just interesting
Why you need to be a drug pusher (and how that’s less sleazy than it sounds)
How to cement your fanbase by saying what you think, not what you think would be prudent.

People who have signed up for the course have universally been impressed - Sean Heimbuch, for example, said “I found it to be very insightful and you brought up many things I had never really thought of before.” - which is nice!

Why’s it free? Honestly, because I wanted to practise creating courses before I did it for money, and I knew it was a subject a lot of people struggle with!

Anyway, enough selling. It’s great.

Email Address