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What’s Your Goal For Your Show? Probably Not What You Think It Is.

by Hugh Hancock

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It’s the goals post!

Well, OK. It’s the first goals post, of, I suspect, many. Goals are part of what the micro-ISV/Internet Marketing/Making Shit And Selling It For Money crowd call “inner game” – getting your head right so that you point in the “be embarassingly rich and successful” direction rather than the “I coulda beena contender; pass the bottle of meths” direction.

But hold on a minute. Don’t we all have the same goal? I mean, basically, it’s “Make A Great Show”, right?

Well, no. Even if you think it is, chances are that actually isn’t your goal, and if you persist in thinking it is, you’re going to end up really unhappy with your show.

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