money

Hey, people! Ok, today we’re going for a fairly back-to-basics column – it’s pretty clear that the number one issue in the web series community at the moment is cash, the getting of it, and the using of it to fund projects. It could be funding, it could be an exit strategy – but, put simply, we all want to know how to make money on YouTube. Or Vimeo. Or wherever.

Now, of course, most people immediately leap from “make money on YouTube” to ads, and the YouTube partner program. Unfortunately, it’s reasonably well-understood that unless you have truly insane traffic, ads from a third party you don’t control, choose, or even profit more than 50% from are one of the worst ways to make cash from content. In a previous column on making money with webseries, I’ve suggested that you need to be in the million-views territory per month in order to earn a semi-reasonable living from it. That math is still right.

Fortunately, there are better options – and better ways to execute them, too.

Affiliate Sales

In the mainstream Internet Marketing world, affiliate sales are probably the most common and also most successful way for marketers to start making money. They don’t require much effort, and they can earn very nicely – there are a significant number of people out there earning in the thousands or higher with affiliate products.

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“We’ll put the first episode out and tell our friends about it. They’ll tell their friends, and then it’ll go viral. We’ll get tons of traffic in and make lots of money.”

Have you ever wondered why you’ve got really enthusiastic fans, but not much traffic? Or why, when you get a huge traffic spike and you think you’re made, it drops right off again and you’re left with exactly as many fans as you started with?

I’ve been in both of those positions in the past. And they boil down to one simple truth.

Fans don’t automatically produce traffic, which doesn’t automatically produce fans.

They CAN – and there are ways you can make much more certain that they do. But it ain’t going to happen without planning.

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