make people watch your stuff

How Your Goals Make All Your Show’s Decisions Easier

by Hugh Hancock

Ah, Scotland. Land of the cold, dark winter. I’m really looking forward to about two months’ time when it’s not dark by 5pm.

Yeah, yeah, I know the Scandinavians in my audience are laughing at me right now.

Anyway.

THEN! (Cue fancy graphics). We talked about goals, why having some is a good idea, and how to figure out what it is that you actually want out of your show.

NOW!

How you can use the fact that you’ve got a goal to actually achieve the damn thing, and be either a) rich, b) happy or c) both.
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WTF is a funnel?

by Hugh Hancock

Post image for WTF is a funnel?

If you don’t know what a funnel is, you’re probably losing out on viewers.

One of the wierd things about working on the Internet over the last 10 years has been that whilst we’re starting to understand what the yellow-eyed fuck we’re doing, we don’t yet have words for most of that stuff.

And so – and I can speak from personal experience on this one, having been the guy largely responsible for “Machinima” as a term – one of the most useful things some of the really cool thinkers on the Internet are doing is giving words to concepts that make us money. Because until you’ve got words, it’s very hard to talk about making that thingy, you know, the thing, better.

Tell me more of this earth thing called funnel…

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