If you don’t know what a funnel is, you’re probably losing out on viewers.
One of the wierd things about working on the Internet over the last 10 years has been that whilst we’re starting to understand what the yellow-eyed fuck we’re doing, we don’t yet have words for most of that stuff.
And so – and I can speak from personal experience on this one, having been the guy largely responsible for “Machinima” as a term – one of the most useful things some of the really cool thinkers on the Internet are doing is giving words to concepts that make us money. Because until you’ve got words, it’s very hard to talk about making that thingy, you know, the thing, better.
Tell me more of this earth thing called funnel…
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